How Airbnb designs for trust

March 17 2016

via TED

Joe Gebbia, the co-founder of Airbnb, bet his whole company on the belief that people can trust each other enough to stay in one another's homes. How did he overcome the stranger-danger bias? Through good design. Now, 123 million hosted nights (and counting) later, Gebbia sets out his dream for a culture of sharing in which design helps foster community and connection instead of isolation and separation.

Tag(s) : #Share Economy, #Paradigm Shift, #Pionier, #Cultural Creatives, #Transformation

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